Ending the “Thank You” Ending Slide

Link:https://jschwabish.substack.com/p/ending-the-thank-you-ending-slide

Graphic:

Excerpt:

Let’s take a simple example and say you’re the author of this Brookings Institution report about how educating girls in developing countries is a great investment for families, communities, and countries. You go through your argument, presenting the data, facts, and statistics to drive home your message and call to action. You get to the end of your presentation with ample time for questions and answers when you show the slide above and say, “Thank you so much for having me. Are there any questions?”

At this point, let’s say you get some questions and there is some interesting discussion. All that time, the audience is left looking at this “Thank You. Any Questions?” slide. You’ve already said what’s on the slide—we don’t (well, shouldn’t) put everything we say on all of our slides anyways—so how does this slide help your audience? How does it reinforce your message and help them know what to do next?

Instead, what if you showed this slide and said, “Thank you so much for having me. What questions do you have?”

Author(s): Jon Schwabish

Publication Date: 1 Nov 2023

Publication Site: PolicyViz Newsletter at Substack