NHTSA Launches New Campaign to Remind Drivers Speeding Wrecks Lives

Link: https://www.nhtsa.gov/press-releases/nhtsa-launches-new-campaign-remind-drivers-speeding-wrecks-lives

Ad:

Excerpt:

As part of the U.S. Department of Transportation’s comprehensive safety strategy to prevent traffic deaths, the National Highway Traffic Safety Administration is launching a public education campaign across the country to address one of America’s most dangerous driving behaviors. Tomorrow, the agency kicks off the Speeding Wrecks Lives campaign aimed at changing general attitudes toward speeding and reminding drivers of the deadly consequences.

The campaign, which will run July 20-August 14, is supported by an $8 million national media buy featuring English and Spanish-language ads running on television, radio and digital platforms. The ads target drivers ages 18 to 44, who data show are most likely to be involved in speeding-related fatal crashes.

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According to NHTSA data, 11,258 people died in speeding-related crashes in 2020, and speeding was a contributing factor in 29% of all fatal crashes. Even with fewer cars on the road during the pandemic, 2020 saw a dramatic increase (17%) in speeding-related deaths compared to 2019. The data also showed additional concerning statistics in 2020:

Local roads saw the most speeding, with 87% of all speeding-related traffic fatalities occurring on non-interstate roads. 

Speeding contributed to 37% of the fatal crashes in work zones.

Speeding was a factor in more fatal crashes on wet roads than dry roads. 

Drinking and speeding is the deadliest combination. Of the drivers involved in fatal crashes, 37% were speeding and had a blood alcohol concentration of .08 or higher.

Author(s):

Publication Date: 19 Jul 2022

Publication Site: NHTSA

Newly Released Estimates Show Traffic Fatalities Reached a 16-Year High in 2021

Link: https://www.nhtsa.gov/press-releases/early-estimate-2021-traffic-fatalities

Report link: https://crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/813298

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The National Highway Traffic Safety Administration has released its early estimate of traffic fatalities for 2021. NHTSA projects that an estimated 42,915 people died in motor vehicle traffic crashes last year, a 10.5% increase from the 38,824 fatalities in 2020. The projection is the highest number of fatalities since 2005 and the largest annual percentage increase in the Fatality Analysis Reporting System’s history. Behind each of these numbers is a life tragically lost, and a family left behind. 

“We face a crisis on America’s roadways that we must address together,” said U.S. Transportation Secretary Pete Buttigieg. “With our National Roadway Safety Strategy and the President’s Bipartisan Infrastructure Law, we are taking critical steps to help reverse this devastating trend and save lives on our roadways.” 

The Bipartisan Infrastructure Law places a strong emphasis on improving safety and includes the new Safe Streets and Roads for All program, which opened its first round of applications just this week. The program, the first of its kind, invests up to $6 billion over five years to fund local efforts to reduce roadway crashes and fatalities. The Bipartisan Infrastructure Law now being implemented also advances Complete Streets policies and standards; requires updates to the Manual on Uniform Traffic Control Devices, which defines speeds, lane markings, traffic lights and more on most roads in the country; and sharply increases funding for the Highway Safety Improvement Program, which helps states adopt data-driven approaches to making roads safer. 

Publication Date: 17 May 2022

Publication Site: NHTSA

US road deaths rise at record pace as risky driving persists

Link: https://apnews.com/article/coronavirus-pandemic-business-health-transportation-pete-buttigieg-a16719e38d72f68e338030103e924cf0

Excerpt:

The number of U.S. traffic deaths surged in the first nine months of 2021 to 31,720, the government reported Tuesday, keeping up a record pace of increased dangerous driving during the coronavirus pandemic.

The estimated figure of people dying in motor vehicle crashes from January to September 2021 was 12% higher than the same period in 2020. That represents the highest percentage increase over a nine-month period since the Transportation Department began recording fatal crash data in 1975.

The tally of 31,720 deaths was the highest nine-month figure since 2006.

Federal data from the department’s National Highway Traffic Safety Administration showed that traffic fatalities increased during the nine-month period in 38 states, led by those in the West and South such as Idaho, Nevada and Texas, and was flat in two states. The numbers declined in 10 states and the District of Columbia.

Author(s): Hope Yen

Publication Date: 1 Feb 2022

Publication Site: Associated Press