Tag: life insurance sales

20 states in search of life insurance

Mary Pat Campbell

Link: https://www.dig-in.com/list/20-states-in-search-of-life-insurance?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

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Excerpt:

To determine where residents are most concerned about life insurance, Beca Life ranked them by monthly online searches for terms related to the product, based on data from Google Keyword Planner. The total number of monthly average searches in each state was compared against its population, to determine the average monthly searches per 100,000 people. 

The top five states have  an average of 852.84 people per 100,000 seeking life insurance via search engine each month.

Publication Date: 23 Oct 2024

Publication Site: Digital Insurance

A Workplan to Identify & Remove Unnecessary Barriers to Producer Licensure

Mary Pat Campbell

Link: https://www.acli.com/-/media/acli/public/files/news-release-pdfs/workplan_barrierstoproducerlicensure09192022_final.pdf

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Excerpt:

There have been recent efforts by the NAIC to report on the steps exam vendors have taken to mitigate
cultural bias in producer licensing exams; however, based on state-level data, this issue deserves closer
attention.


There are only seven states that annually prepare and publish licensing exam pass rates by
demographic, including race/ethnicity. For more than a decade, these reports have routinely shown
Caucasian/white candidates scoring higher than other demographic groups across nearly all lines.


When comparing Life Insurance Exam Pass Rates by Race/Ethnicity, an alarming trend appears. It’s clear
that non-Caucasians or non-white demographics are not efficiently making it through the licensing
process. This clearly suggests licensing exams warrant more scrutiny, particularly to ensure these tests
are not screening diversity from the industry.

Author(s): ACLI, NAIFA, Finseca

Publication Date: Sept 2022

Publication Site: ACLI

Life Groups Calls on States to Review Agent Exam Difficulty

Mary Pat Campbell

Link: https://www.thinkadvisor.com/2022/09/22/life-groups-calls-on-states-to-review-agent-exam-difficulty/

Excerpt:

The American Council of Life Insurers has joined with two rival producer groups, the National Association of Insurance and Financial Advisors and Finseca, to send state lawmakers, insurance commissioners and other policymakers a new 10-page position paper, “A Workplan to Identify & Remove Unnecessary Barriers to Producer Licensure.”

The groups contend that better licensing rules would expand the supply of agents, brokers and other insurance producers, as well as increase producer diversity.

Author(s): Allison Bell

Publication Date: 22 Sept 2022

Publication Site: Think Advisor

U.S. Life Insurance Sales Rise on Covid-19 Fears

Mary Pat Campbell

Link: https://www.wsj.com/articles/u-s-life-insurance-sales-spike-on-covid-19-fears-11647347494

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Excerpt:

Americans went on a buying spree for life insurance in 2021, driven by concerns of death from the coronavirus pandemic.

Premium volume for new individual life-insurance policies surged 20% from 2020, while the number of policies issued rose 5%, the biggest year-over-year percentage gains since the 1980s, according to industry-funded research firm Limra.

“As we zero in on one million Americans who tragically lost their lives, it’s not a surprise that people are thinking about their own mortality and the impact on loved ones if anything were to happen to them,” said David Levenson, Limra’s chief executive.

The exact number of policies sold is still being calculated, but it is expected to top 10 million, Limra said. That milestone was last crossed in 2016. In 2020, an estimated 9.83 million policies were sold, up 1.7% from 2019.

Author(s): Leslie Scism

Publication Date: 15 March 2022

Publication Site: WSJ

Life Application Activity Cools Again

Mary Pat Campbell

Link: https://www.thinkadvisor.com/2022/05/10/life-application-activity-cools-again/

Excerpt:

Policygenius, a life insurance web broker, uses its term life pricing information to provide monthly term life price index reports.

The company bases the index on prices for coverage with a 20-year-level premium term.

The lowest price shown is for coverage for a 25-year-old female nonsmoker who wants $250,000 in death benefits; The highest price is for a 55-year-old male smoker who wants $1 million in death benefits.

Policygenius figures suggest rising premiums may not be causing life application friction.

This month, the lowest price in the tables fell slightly, to $14.21, from $14.25 last month.

Author(s): Allison Bell

Publication Date: 10 May 2022

Publication Site: Think Advisor

Older Consumers Keep Shopping for Life Insurance

Mary Pat Campbell

Link: https://www.thinkadvisor.com/2022/03/10/older-consumers-keep-shopping-for-life-insurance/

Excerpt:

Older U.S. consumers were out shopping for life insurance policies in February.

Application activity for shoppers ages 71 and older was 4.2% higher last month than in February 2021, as the overall level of individual application activity dropped 3.8%, according to MIB.

MIB is a Braintree, Massachusetts-based group that helps life insurers share some of the information used in life insurance underwriting. It uses its own application-checking volume data to provide an early look at life insurance shopping activity.

MIB figures reflect the performance of part of the retirement planning market as well as of the protection life insurance market, because many of the applicants expect to use their policies to provide cash in retirement, or to support long-term care plans.

Author(s): Allison Bell

Publication Date: 10 Mar 2022

Publication Site: Think Advisor

U.S. Life Insurance Activity Declines YOY in February, but at Growth Compared to 2020 and 2019

Mary Pat Campbell

Link: https://www.mibgroup.com/resources/life-index-reports/feb-2022-us-life-index/

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Excerpt:

U.S. life insurance application activity declined in February 2022 compared to February 2021, with Year-over-Year (YOY) activity down -3.8%, representing the third consecutive month with YOY declines. On a Year-to-Date (YTD) basis, activity is down -4.3%. However, when taking a historical lookback, comparing February 2022 activity to the same month in 2020 and 2019, YOY growth was +3.2% and +4.8% and YTD growth was +1.0% and +2.3%, respectively. On a Month-over-Month (MOM) basis, February showed improvements, posting the second consecutive MOM gain with +7.0% activity.

Publication Date: 8 Mar 2022

Publication Site: MIB Group